We were delighted to see Liftmusic track 'Expressionism' land a sync in this recent campaign by BMW, with the help of our partners at Upright Music.
Free jazz drumming, percussion and piano provide a beautifully chaotic bed to an immersive film noir-style ad about settling scores with corners for the pains they cause us in everyday life.
Ninety seconds of jarring, discordant percussion culminates in a reveal of a BMW taking on corners with perfect precision. I guess that's one more score settled...